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Freshology Home Meal Delivery Service Debuts First-Ever Affordable, All-Natural Gourmet Weight-Loss Program Nationwide

- FRESHOLOGY'S GETSLIM SILVER MAKES DELICIOUS, HEALTHY, CALORIE-CONTROLLED MEALS ATTAINABLE FOR PEOPLE IN ALL PARTS OF U.S. -

Los Angeles, CA (May 18, 2010) - Freshology, the leading purveyor of home-delivered gourmet calorie-controlled meals in the U.S., launches its newest and most affordable program, GETSLIM Silver. This first-ever all-natural epicurean program designed for healthy weight loss is flash- frozen, allowing for premium-quality meals at an affordable price. Like Freshology's highly-popular national delivery program GETSLIM, GETSLIM Silver presents a multitude of palette-pleasing gourmet recipes prepared with the finest ingredients to make weight loss easy. The program provides customers breakfast, lunch, dinner and dessert daily, delivered in one weekly shipment.

Handcrafted by top chefs in Freshology's state-of-the-art kitchen and prepared with fresh produce and meats, each meal is carefully flash-frozen to ensure the food's nutritional integrity before delivery to clients' doorsteps. Using premium, antibiotic and hormone-free lean proteins, seasonal vegetables, and whole fruit for optimal taste, GETSLIM Silver delivers individualized portion sizes for men and women: 1800-2000 calories and 1200-1400 calories per day respectively. Women's programs are $29.95 per day while men's programs are $32.95 per day.

'Over the past five years, Freshology has gone from a premium meal-delivery weight-loss program serving discriminating consumers throughout Southern California to a national diet delivery powerhouse out-innovating our competitors,' said Todd DeMann, Freshology's Founder and CEO. 'Since GETSLIM's national launch in 2008, the response to our product has been overwhelming. As the first-ever gourmet flash-frozen meal delivery program, GETSLIM Silver is a similarly-styled and equally-delicious service offered at a lower price point to people in all parts of the country. We're making healthy, all-natural gourmet food attainable, and we know consumers will love this delicious new option in Freshology's national meal program portfolio.'

Southern California's Top Gourmet Home Meal-Delivery Service Fresh Dining Rebrands as FRESHOLOGY; Launches in 19 States Across the U.S.

Los Angeles, CA (September 17, 2008) - Fresh Dining, the company that has delivered Southern Californian's daily servings of calorie-controlled, gourmet meals to their doorsteps since 2005, announces a bi-coastal expansion and rebranding. As of October 1st, the company will officially change its name to FRESHOLOGY as it rolls out a new home meal-delivery service into 19 states including Connecticut, Delaware, Indiana, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia, and West Virginia, as well as the entire Washington, D.C. area.

The new FRESHOLOGY brand now presents the core components of its Southern California-based Fresh Dining delivery program ? a fresh, gourmet, healthful, calorie-controlled eating experience ? tailored for a broader consumer base. The new plan from FRESHOLOGY, entitled Get Slim, provides four, gourmet, calorie-controlled meals and three bottles of water each day in two weekly deliveries. The 30-day rotational menu pairs great-tasting, gourmet dishes with healthy ingredients and costs an affordable rate of $34.95 a day.

'In just over three years, Fresh Dining has become the premiere home-delivery program in Los Angeles and the rest of Southern California,' said Todd DeMann, FRESHOLOGY's founder and CEO. 'Our delicious and healthy calorie-controlled meals will now be accessible to many more consumers across the U.S. eager for an upscale alternative to the other diet food services on the market. Under our new FRESHOLOGY banner, the Get Slim program will excite the palates and help trim the waistlines of people well beyond California's borders.'

FRESHOLOGY's gourmet meals rely on lean proteins, fresh fruits, vegetables, good fats and low glycemic carbs to ensure its clients are eating the healthiest, highest quality foods. A day's sample menu follows:


  • Breakfast: Mixed Berry Crepe with Fresh Fruit Salad & Maple Glazed Canadian Bacon
  • Lunch: Grilled Chicken & Portobello Mushroom and Salad with Truffle Vinaigrette
  • Dinner: Fresh Herb Crusted Flank Steak with Roasted Vegetables & Quinoa Pilaf
  • Dessert: Chocolate Raspberry Bar

Fresh Dining, now the premium plan from FRESHOLOGY, will continue to be available to consumers in the Southern California market along with FRESHOLOGY's Fresh Lite, Fresh Mommy and Fresh & Simple Family meal-delivery programs. In the three years since its launch, Fresh Dining has received national media attention in scores of media outlets including People Magazine, US Weekly, Vogue, Self and E! News, among others, for its celebrity appeal, weight loss success stories, five-star menu and philanthropic endeavors.


For more information on FRESHOLOGY or to sign up for FRESHOLOGY'S Get Slim healthy meal-delivery program, visit www.freshology.com.

 

About FRESHOLOGY:

Initially launched as Fresh Dining in 2005 to serve health-conscious people daily throughout Los Angeles with delicious, gourmet diet food, FRESHOLOGY is now available in select states in the Midwest and on the East Coast. FRESHOLOGY's Get Slim home meal delivery program delivers a healthy, carb-controlled diet that includes four meals daily. Each delivery arrives twice weekly at its clients' doorsteps before 6:00 a.m. in an insulated FRESHOLOGY bag that includes heating instructions and daily menus.

For more information or to find out if FRESHOLOGY available in your city, please visit the web site at www.freshology.com.

Freshology is the first nationwide meal-delivery company to use green packaging and state-of-the-art production methods to ensure quality and freshness, while its cutting-edge boxes include a cooling system to ensure proper temperature management during delivery. Freshology does not shrink-wrap, dehydrate or process its food and each meal container is labeled with individual nutritionals, ingredients and specific heating instructions.

Freshology utilized the services of expert food technologist Nurit Raich to develop the GETSLIM Silver meal program. Raich received her degree in Food Science from the University of Reading in the United Kingdom. Her extensive scientific knowledge combined with her experience developing natural, preservative-free meals for major national retailers and London's sandwich chain Pret A Manger were instrumental in meal creation for GETSLIM Silver.

To order GETSLIM Silver or learn more about the program, visit www.freshology.com/healthy-diet-food-delivery-programs/get-slim-silver/. For information on all other Freshology services, including the recently launched national program, Fresh Mommy, tailored specifically for new moms, visit www.freshology.com or call 1-877-893-7374. Follow Freshology on Twitter at www.twitter.com/freshology and become a fan on Facebook at www.facebook.com/freshology.

For media inquiries, contact Ryan Croy or Amanda Brocato of Fifteen Minutes PR at 323.556.9700 or ryan@fifteenminutes.com / amanda@fifteenminutes.com.



About Freshology:

As the nation's premier gourmet, home meal-delivery service, Freshology serves health-conscious consumers throughout the U.S. with delicious, epicurean diet food via its national programs GETSLIM, GETSLIM Silver and Fresh Mommy. All of Freshology's Southern California-based calorie-controlled programs ? Fresh Dining, Fresh Mommy, GETSLIM, Fresh Lite and Whole Family ? pair great-tasting, gourmet dishes with healthy ingredients and can be customized based on its customers' weight loss goals, likes and dislikes and medical requirements. Daily caloric allowance for females ranges between 1200 and 1400 calories, and between 1800 and 2000 for male clients. Freshology has received consistent national media attention for its celebrity appeal, weight loss success stories, five-star menu and philanthropic endeavors, and is consistently reported on in outlets such as People Magazine, US Weekly, In Touch Weekly and OK! Magazine, among others.

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What is Freshology?

Freshology provides gourmet calorie-controlled meals made with the finest ingredients cooked fresh and delivered to your front door. Freshology only uses Antibiotic & Hormone Free Proteins & the Finest ingredients. All our programs are healthy calorie and carb -controlled meals that rely on lean proteins, fresh fruits, vegetables, good fats and low glycemic carbs. Freshology is not just a diet; it is a complete dining experience. Whether you are looking to achieve weight loss, maintain good health, or simply get your meals in the most convenient way, FRESHOLOGY has all the tools to help you reach your goals effortlessly.
What sets Freshology apart from all other similar programs available?

Freshology provides a balanced, portion controlled fresh and healthy food delivery service that has the best tasting menu on the market. Every meal is created by our 5-Star chefs and we have 28-90 day menu rotations that provide the most variety for the most discerning palates. We do not use preservatives, freeze - dried or dehydrated ingredients in any of our dishes. Customer service is available 6 days a week to provide you with information and support during your program.
How many calories does each meal contain?

Daily calories range from 1150-1400 calories for women and 1700-2000 calories for men.
What is the average weight loss?

You will begin to see results in a few weeks of eating fresh gourmet meals. Although client results may vary, most people lose 1-3 lbs. per week thereafter.
How do I heat the food?

With our Go Green containers, you can heat your meals in the microwave oven. We recommend that you remove the food and place it on a plate before microwaving it. We recommend heating your breakfast (after removing any fruit or sauce containers) for 1-2 minutes, lunch (after removing any sauce containers) for 1-2 minutes and dinner (after removing any sauce containers) for 2-3 minutes, depending on the power of your microwave. If you don't have the time or convenience to do so, then you can remove the seal from the microwavable container and heat for 2-3 minutes.
What if I am allergic to or dislike a particular food?

If you have a shellfish allergy, or dislike certain proteins (poultry, red meat, seafood), your Freshology consultant will design and personalize your program to your preferences. Please be sure to take the opportunity to let us know what your needs are, so that we may design a program that works best for your nutritional needs.
What should I drink?

Water, water, water! You should drink at least eight glasses of water a day even if you are not on a Freshology program. Be sure to drink one eight ounce glass of water before each meal. Try to limit coffee to one cup if possible. Caffeine and artificial sweeteners can have a negative effect on your insulin levels; therefore, it is best to keep them at a minimum.
Can I order the program for only weekdays?

Absolutely! Our 5-day meal delivery plan options offer the perfect balance and flexibility for those who eat out or travel as part of their lifestyle.
Do you offer the option to continually receive the meals without having to call or place an online order?

Yes, but you must select that as an order option when you place your order. Please inform the customer service representative on the phone when you place your order or make that selection when you place your online order. You have the option for this automated service, which will be renewed and billed to your credit card 3-5 business days prior to the beginning of your program.
How are my meals delivered with the daily Southern California delivery?

You will find a stylish black energy efficient cooler bag every morning at your doorstep by 6 am. It will arrive with a safety seal to ensure the meals have not been tampered with after its delivery. A menu with the description of the meals, simple heating instructions and directions if the meal should be served chilled or heated. Any substitutions will be noted on labels placed on the side of your individual meal containers. Ice packs are included to keep the cooler at a regulated temperature until you are able to refrigerate the contents or pick it up on your way out the door. At the end of the day, just leave your empty bag, including ice packs, outside of your door to be picked up when your new fresh delivery arrives.
What is Freshology?

Freshology provides gourmet calorie-controlled meals made with the finest ingredients cooked fresh and delivered to your front door. All our programs are healthy calorie and carb -controlled meals that rely on all-natural hormone and antibiotic free lean proteins, fruits, vegetables, good fats and low glycemic carbs. Freshology is not just a diet; it is a complete dining experience. Whether you are looking to achieve weight loss, maintain good health, or simply get your meals in the most convenient way, FRESHOLOGY has all the tools to help you reach your goals effortlessly.
What sets Freshology apart from all other similar programs available?

Freshology provides a balanced, portion controlled fresh and healthy food delivery service that has the best tasting menu on the market. Every meal on the GetSlim Gold and GetSlim Silver Programs is created by our 5-Star chefs and we have 14-28 day menu rotations that provide the most variety for the most discerning palates. We do not use preservatives or dehydrated ingredients in any of our dishes and all of our critical proteins are hormone and antibiotic free. Customer service is available 6 days a week to provide you with information and support during your program.
How many calories does each meal contain?

Daily calories range from 1150-1400 calories for women and 1600-2000 calories for men.
What is the average weight loss?

You will begin to see results in a few weeks of eating fresh gourmet meals. Although client results may vary, most people lose 1-3 lbs. per week thereafter.
How do I heat the food?

With our Go Green containers, you can heat your meals in the microwave oven. On our GetSlim Gold Program we recommend that you remove the food and place it on a plate before microwaving it. We recommend heating your breakfast (after removing any fruit or sauce containers) for 1-2 minutes, lunch (after removing any sauce containers) for 1-2 minutes and dinner (after removing any sauce containers) for 2-3 minutes, depending on the power of your microwave. If you don't have the time or convenience to do so, then you can remove the seal from the microwavable container and heat for 2-3 minutes.
With GetSlim Silver, each meal has individual heating instructions for you to follow. Please make sure to follow the directions, depending on the power of your microwave.
What if I am allergic to or dislike a particular food?

If you have a shellfish allergy, or dislike certain proteins (poultry, red meat, seafood), your Freshology consultant will design and personalize your program to your preferences. Please be sure to take the opportunity to let us know what your needs are, so that we may design a program that works best for your nutritional needs.
What should I drink?

Water, water, water! You should drink at least eight glasses of water a day even if you are not on a Freshology program. Be sure to drink one eight ounce glass of water before each meal. Try to limit coffee to one cup if possible. Caffeine and artificial sweeteners can have a negative effect on your insulin levels; therefore, it is best to keep them at a minimum.
Can I order the program for only weekdays?

Absolutely! Our 5-day meal delivery plan options offer the perfect balance and flexibility for those who eat out or travel as part of their lifestyle.
Do you offer the option to continually receive the meals without having to call or place an online order?

Yes, but you must select that as an order option when you place your order. Please inform the customer service representative on the phone when you place your order or make that selection when you place your online order. You have the option for this automated service, which will be renewed and billed to your credit card 3-5 business days prior to the beginning of your program.
How are my meals delivered with the daily Nationwide Programs?

All GetSlim Silver meals are flash frozen and are packaged in a temperature controlled box with insulated material to keep the meals at the highest standards of safety and quality. Everything is then shipped via FedEx 1, 2 and 3 Day Ground and Express, depending on where you live.
All GetSlim Gold meals are FRESH and are packaged and sealed in special containers, then placed in a shipping box with insulated material to keep it at the utmost quality and meet the highest standards of safety and quality. Everything is then shipped via FedEx 1and 2 Day Ground and Express, depending on where you live.