Los Angeles, CA (May 18, 2010) - Freshology, the leading purveyor of home-delivered gourmet calorie-controlled meals in the U.S., launches its newest and most affordable program, GETSLIM Silver. This first-ever all-natural epicurean program designed for healthy weight loss is flash- frozen, allowing for premium-quality meals at an affordable price. Like Freshology's highly-popular national delivery program GETSLIM, GETSLIM Silver presents a multitude of palette-pleasing gourmet recipes prepared with the finest ingredients to make weight loss easy. The program provides customers breakfast, lunch, dinner and dessert daily, delivered in one weekly shipment.

Handcrafted by top chefs in Freshology's state-of-the-art kitchen and prepared with fresh produce and meats, each meal is carefully flash-frozen to ensure the food's nutritional integrity before delivery to clients' doorsteps. Using premium, antibiotic and hormone-free lean proteins, seasonal vegetables, and whole fruit for optimal taste, GETSLIM Silver delivers individualized portion sizes for men and women: 1800-2000 calories and 1200-1400 calories per day respectively. Women's programs are $29.95 per day while men's programs are $32.95 per day.

'Over the past five years, Freshology has gone from a premium meal-delivery weight-loss program serving discriminating consumers throughout Southern California to a national diet delivery powerhouse out-innovating our competitors,' said Todd DeMann, Freshology's Founder and CEO. 'Since GETSLIM's national launch in 2008, the response to our product has been overwhelming. As the first-ever gourmet flash-frozen meal delivery program, GETSLIM Silver is a similarly-styled and equally-delicious service offered at a lower price point to people in all parts of the country. We're making healthy, all-natural gourmet food attainable, and we know consumers will love this delicious new option in Freshology's national meal program portfolio.'

Los Angeles, CA (September 17, 2008) - FreshDining, the company that has delivered Southern Californian's daily servings of calorie-controlled, gourmet meals to their doorsteps since 2005, announces a bi-coastal expansion and rebranding. As of October 1st, the company will officially change its name to FRESHOLOGY as it rolls out a new home meal-delivery service into 19 states including Connecticut, Delaware, Indiana, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia, and West Virginia, as well as the entire Washington, D.C. area.

The new FRESHOLOGY brand now presents the core components of its Southern California-based FreshDining delivery program ? a fresh, gourmet, healthful, calorie-controlled eating experience ? tailored for a broader consumer base. The new plan from FRESHOLOGY, entitled Get Slim, provides four, gourmet, calorie-controlled meals and three bottles of water each day in two weekly deliveries. The 30-day rotational menu pairs great-tasting, gourmet dishes with healthy ingredients and costs an affordable rate of $34.95 a day.

'In just over three years, FreshDining has become the premiere home-delivery program in Los Angeles and the rest of Southern California,' said Todd DeMann, FRESHOLOGY's founder and CEO. 'Our delicious and healthy calorie-controlled meals will now be accessible to many more consumers across the U.S. eager for an upscale alternative to the other diet food services on the market. Under our new FRESHOLOGY banner, the Get Slim program will excite the palates and help trim the waistlines of people well beyond California's borders.'

FRESHOLOGY's gourmet meals rely on lean proteins, fresh fruits, vegetables, good fats and low glycemic carbs to ensure its clients are eating the healthiest, highest quality foods. A day's sample menu follows:

• Breakfast: Mixed Berry Crepe with Fresh Fruit Salad & Maple Glazed Canadian Bacon
• Lunch: Grilled Chicken & Portobello Mushroom and Salad with Truffle Vinaigrette
• Dinner: Fresh Herb Crusted Flank Steak with Roasted Vegetables & Quinoa Pilaf
• Dessert: Chocolate Raspberry Bar

FreshDining, now the premium plan from FRESHOLOGY, will continue to be available to consumers in the Southern California market along with FRESHOLOGY's FreshLite, FreshMommy and Fresh & Simple Family meal-delivery programs. In the three years since its launch, FreshDining has received national media attention in scores of media outlets including People Magazine, US Weekly, Vogue, Self and E! News, among others, for its celebrity appeal, weight loss success stories, five-star menu and philanthropic endeavors.

For more information on FRESHOLOGY or to sign up for FRESHOLOGY'S Get Slim healthy meal-delivery program, visit www.freshology.com.

About FRESHOLOGY:

Initially launched as FreshDining in 2005 to serve health-conscious people daily throughout Los Angeles with delicious, gourmet diet food, FRESHOLOGY is now available in select states in the Midwest and on the East Coast. FRESHOLOGY's Get Slim home meal delivery program delivers a healthy, carb-controlled diet that includes four meals daily. Each delivery arrives twice weekly at its clients' doorsteps before 6:00 a.m. in an insulated FRESHOLOGY bag that includes heating instructions and daily menus.

For more information or to find out if FRESHOLOGY available in your city, please visit the web site at www.freshology.com.

Freshology is the first nationwide meal-delivery company to use green packaging and state-of-the-art production methods to ensure quality and freshness, while its cutting-edge boxes include a cooling system to ensure proper temperature management during delivery. Freshology does not shrink-wrap, dehydrate or process its food and each meal container is labeled with individual nutritionals, ingredients and specific heating instructions.

Freshology utilized the services of expert food technologist Nurit Raich to develop the GETSLIM Silver meal program. Raich received her degree in Food Science from the University of Reading in the United Kingdom. Her extensive scientific knowledge combined with her experience developing natural, preservative-free meals for major national retailers and London's sandwich chain Pret A Manger were instrumental in meal creation for GETSLIM Silver.

To order GETSLIM Silver or learn more about the program, visit www.freshology.com/healthy-diet-food-delivery-programs/get-slim-silver/. For information on all other Freshology services, including the recently launched national program, FreshMommy, tailored specifically for new moms, visit www.freshology.com or call 1-877-893-7374. Follow Freshology on Twitter at www.twitter.com/freshology and become a fan on Facebook at www.facebook.com/freshology.

For media inquiries, contact Ryan Croy or Amanda Brocato of Fifteen Minutes PR at 323.556.9700 or ryan@fifteenminutes.com / amanda@fifteenminutes.com.

About Freshology:

As the nation's premier gourmet, home meal-delivery service, Freshology serves health-conscious consumers throughout the U.S. with delicious, epicurean diet food via its national programs GETSLIM, GETSLIM Silver and FreshMommy. All of Freshology's Southern California-based calorie-controlled programs ? FreshDining, FreshMommy, GETSLIM, FreshLite and WholeFamily ? pair great-tasting, gourmet dishes with healthy ingredients and can be customized based on its customers' weight loss goals, likes and dislikes and medical requirements. Daily caloric allowance for females ranges between 1200 and 1400 calories, and between 1800 and 2000 for male clients. Freshology has received consistent national media attention for its celebrity appeal, weight loss success stories, five-star menu and philanthropic endeavors, and is consistently reported on in outlets such as People Magazine, US Weekly, In Touch Weekly and OK! Magazine, among others.