| Freshology: The Triple Bottom Line |
Not so long ago, a business was considered a success simply by virtue of turning a profit and growing its share of the marketplace - in other words: the bottom line.
At Freshology, we believe that a bottom-line orientation is no longer sufficient. In fact, we believe that a bottom-line approach that disregards the impact of our business on our community and environment is, in fact, irresponsible. That's why Freshology subscribes to the theory of the Triple Bottom Line: People, Planet and Profit. We're only doing a good job when we're contributing to the robust health of all three components.
We're proud that the very mission of Freshology is born out of the desire to help people lead healthier and richer lives. So simply by virtue of our product, we like to think that we're improving the lives of our customers. But that's not enough. Our charitable community outreach extends to a variety of outstanding organizations like the Los Angeles Regional Food Bank, Promises Miriam's House, Children of The Night and Lupus LA to name a few. Throughout the year Freshology contributes in a variety of ways and runs special campaigns to help raise awareness and funds for organizations we believe do outstanding work with improving the quality of people's lives. Freshology invited its customers to contribute funds for families who lost their homes in the San Diego fires of 2007. Freshology then proceeded to forward the contributions to relief organizations along with its own corporate donation. The company is also proud to count individuals with developmental disabilities among its staff, hired through a program coordinated by the Tierra Del Sol Foundation.
Freshology consistently emphasizes environmentally-conscious "best practices" in conducting its business. Whenever and wherever possible, we purchase our ingredients from local growers-minimizing the environmental costs of transportation-and from farms dedicated to practicing sustainable agriculture. Our meal packaging is re-used whenever possible, and is fully bio-degradable, for minimal environmental impact. At Freshology, we are constantly seeking new ways to reduce our carbon footprint, and value the health of our planet as passionately as we value the health of our customers.
To our way of thinking, healthy profits derive naturally from healthy people and a healthy planet. Our customers recognize the value we provide, and their enthusiastic support of our model has been deeply gratifying. As a result, we've expanded to become a market leader in our sector, grown our business to include national delivery, and are working hard to innovate new approaches in healthy lifestyle maintenance. All this means that Freshology is poised to continue serving a leadership role in the marketplace, and to provide a generous return to its far-sighted investors.
For our organization, good citizenship is an absolutely essential component of good business. It's our hope that more companies-offering every type of product and service-will embrace the triple bottom line ethos, and take a similarly active and progressive role in creating our collective future.